Mother, Model & Beauty Entrepreneur, Meet Lara Worthington
WHAT INSPIRED YOU TO START THE BASE?
"Everything! I never know who or what will inspire a great idea, so I try to be truly engaged in the world around me. I’m a rabid consumer of media and pop culture — magazines, newspapers, TV, books, podcasts, social media, music, travel, food, you name it — and I truly feel like my work is better and more inspired for it".
WHO HAS BEEN THE BIGGEST INFLUENCE IN YOUR LIFE?
"My customers, the impetus behind creating The Base was to create a line of affordable products that are simple to use and help women feel good – instilling positivity and confidence. We all have challenging days, but I want women to feel the best they can in their own skin, every day. It’s so rewarding when a customer writes in to me and says how much they love what I have created and how in some way it’s made them feel more confident, it’s those feel good moments that keep me passionate about the brand I have created".
WHAT DOES BEAUTY MEAN TO YOU?
"My approach to beauty has always been about not adding on layers on top of what I already have, but building layers within".
IS THERE ANY WOMEN YOU LOOK UP TO OR ARE INSPIRED BY?
"If you look at, say, Elle, she was the first quintessential beach babe in Australia. She expanded on this and created an amazing avenue for young girls like myself, to dream big, and succeed, yet all with keeping the essence of what we love and have grown up with - this spirit and power that a beach lifestyle entails - be it the fitness, the fun, the casual dress, the bronzing and whole vibe. And she opened the doors that we can share this lifestyle with the world."
WHAT DO YOU THINK IS ONE OF THE BIGGEST CHALLENGES FOR WOMEN TODAY?
"I’m always impressed with women who have a great work-life balance; knowing how and what to prioritise is important, and something I’m certainly working on".
THE BEST PIECE OF ADVICE YOU HAVE BEEN GIVEN:
"Wear sunscreen everyday".
ON YOUR DAY OFF:
"Spent with my family".
DAILY BEAUTY ROUTINE:
"I use The Base LB Cream in Caramel, brown mascara, a creme bronzer and The Base Shimmer illuminator".
"I swear by such old fashioned tips as swimming in the salty sea and drinking water".
YOUR FEEL GOOD INDULGENCE:
YOUR FAVOURITE DESTINATION/HOT SPOTS:
"Bath houses—Russian, or Turkish—any bath house always equalizes me after a long haul flight. I recently went to Marrakech and stayed at La Mamounia. No trip to Morocco is complete without having tried the typical Moroccan hammam".
FOLLOW LARA @LARAWORTHINGTON @THEBASEBYLB