B2b or business to business companies have a smaller target audience compared to b2c or business to consumer companies. If your business is a b2b company, there are simple strategies you could do to ensure that your message is getting across to your target audience.
Since almost everyone now relies on the Internet, businesses are taking advantage of online marketing tools such as email marketing, content marketing, social media, SEO, etc. to ensure that their brand is getting awareness on all available channels.
You would not have any business if no one knows that your company exists. One of the first things you must do when it comes to marketing your brand is to know where your target market is. If they are on social media platforms such as Twitter, you have to come up with tweets regarding your product and service that is likely to be liked and retweeted. When this happens, your brand is being promoted without you having to do anything. When you tweet is also important.
If your target audience is young professionals, you have to post your tweet during times when your target audience is resting so they would not feel annoyed. The more they are relaxed and not thinking about the pressure of their work, the more they are open to reading your tweets about your products and services. For your brand to be visible to your target audience, it has to be active on platforms that your potential customers are browsing.
Since most clients now are smart buyers, they tend to do their research and since information and data is very accessible now compared to years ago, your brand should have extensive reviews to help influence possible customers into doing business with you. When it comes to b2b communications, simplicity is key. Information should be easy to digest and should be appropriate to whatever social media platform you are using. What works for Instagram would not work on LinkedIn. Reviews for your brand should also be “platform fitting.”
LinkedIn is used by most professionals so the reviews posted on your company’s LinkedIn account should talk about the lingo of professionals. When it comes to your brand’s Facebook account, the reviews could be more laidback. Of course, you would not be able to dictate how your clients would review your company or if they would even post a review. But you could manage how you respond to them. Don’t just tailor suit your reply to the platform. Make it as personalize as possible for your clients to know that they are dealing with someone who truly wants to listen to their feedback.
Since b2b is on a smaller scale, you have to make sure that you deal with your clients in a more individualized manner. Know what content they want to read. Be conscious of what social media posts they often “liked”, “retweeted” and who they “follow” and “subscribe” to. When you have all this data, it would be easier for you to personalized your message and approach to them.
When it comes to marketing, it does not need to be expensive. What makes it more effective and efficient is how relatable it is to your brand and your target audience.